Google rolls out Panda 4.0

Google took a new version of its search algorithm “Panda” live yesterday, and there are some important implications for anyone looking for organic search traffic to a website.

The most important thing to keep in mind is this—original, relevant content is more important than ever.

Google intentionally keeps the details of its search algorithms a secret, but a few bloggers around the web have put together some helpful analyses of the change:

Sarah Shuel of seoClarity runs down the facts. Marcus Tober of Searchmetrics gives a list of big winners and big losers. (Note that is on the list of winners.) Tim Worstall of Forbes compares the changes to biological evolution. And if you have no idea what “Panda” is, read this Wikipedia entry.

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